So as far as sponsorship launch campaigns go, this was brilliant. This is award winning.
The PR that the originally ‘released’ sash jerseys caused has been phenomenal.
Yes, it did a fantastic job of making Paddy Power famous, but it also did for Town! And yes, it may have seemed like Huddersfield had sold out to sponsorship, but if ever you wanted to draw attention to how far sponsorship has gone within sport, this was the way to do it. And how effective it’s been.
The most ridiculous shirt design ‘launch’ has been followed up with the ‘real’ home kit reveal, with no sponsorship on the jersey whatsoever, backing Paddy Power’s ‘Save Our Shirt’ campaign; An initiative that is backing a move towards unbranded football kits, effectively returning the shirt back to the fans. Well, you’d have to say they’ve nailed it.
After the uproar this ‘launch’ has caused, and the PR this campaign has generated, anyone who’s anyone that follows sport now knows who Huddersfield Town’s new sponsor is after this stunt, regardless of whether it’s on the jersey or not.
Well played Paddy Power, and well played @htafc @sean.jarvis and all the marketing team for being so brave. This launch campaign is absolute genius.
And also, the new shirt is beautiful.
Bring on the 2019/20 season!
#saveourshirt #nailedit#paddypower#umbro#UTT#huddersfieldtown#terriersdownunder#htafc#utt#oohtobeaterrier#blueandwhite#terriers#blueandwhitearmy#wearepremierleague#nolimits#premierleague#football#soccer#supportersclub #sydney