Instagram Ads belongs to the Facebook Ad empire, so we need to take a look at a big Facebook update that’s about to change the ad game. We’ve known about Facebook’s pending “clear history” tool for more than a year now, which is a long-awaited feature that will allow users to wipe away all of the information that Facebook has stored regarding their personal activity. In terms of all the transparency and privacy concerns, this is good news for users, but it’s not necessarily such great news for advertisers.
We don’t know exactly when Facebook’s clear history tool is coming, but we do know for sure that it’s coming and it will likely be later this year.
Branded Content Ads Roll Out
Instagram is now taking that one step further with their release of branded content ads, which allow businesses to run ad campaigns from partnered creators to help them reach new audiences in new ways.
Business profiles on Instagram can establish partnerships with specific creators, which can be done under Instagram’s “Advanced Settings.” Brand creators can then enable their business partners to promote their organic posts as part of an ad campaign.
This is a great system because it allows brands to be the ones promoting ad campaigns from creators, so they get to control and manage the ad spend, targeting, and other crucial details that impact campaign success.
Though Instagram has been impacted in some ways by the changes Facebook has been forced to make, they’ve also continued to grow in their own direction, too.
Right now, we’re bracing ourselves for more changes, too, which could significantly shift how we’re using Instagram to market.
What do you think? Which of these updates do you think will have the most significant impact on you? Share your thoughts and questions in the comments below!