COPYWRITING LESSON AND EXERCISE! 👇🏻👇🏻👇🏻👇🏻
Question for you: Which one of these blurbs in the image is better writing from a branding standpoint? 🤔
Personally, I wouldn’t be caught dead writing in the first tone.
...But that does NOT mean there’s anything wrong with someone else writing that way!
In fact, I follow people who write this way.
And I enjoy their content.
I’m not going to write that way because it SIMPLY ISN’T ME.
The second example though?
Very me. And probably exactly how I would write if I were writing about apartment decorating! 😆
How interesting though… these two blurbs are communicating basically the EXACT SAME THING…
Yet you can tell these are two very different writers because of their brand voice.
People may click your writing because of the optimized headline and awesome information…
But if you want them to stick around LONG-TERM?
You need to own the FUCK out of your brand voice!
Even if it means some people will be turned off by your writing. Those people don’t matter!
You don’t want lukewarm readers.
...You want readers who LOVE YOUR WORK!
And you won’t achieve that with a boring brand voice that sounds like everybody else’s.
Time for 𝐚 𝐂𝐎𝐏𝐘𝗪𝐑𝐈𝐓𝐈𝐍𝐆 𝐄𝐗𝐄𝐑𝐂𝐈𝐒𝐄!
👇🏻 𝐂𝐎𝐌𝐌𝐄𝐍𝐓 𝐁𝐄𝐋𝐎𝗪:👇🏻
𝐓𝐞𝐥𝐥 𝐦𝐞 𝟑 𝐚𝐝𝐣𝐞𝐜𝐭𝐢𝐯𝐞𝐬 𝐭𝐡𝐚𝐭 𝐁𝐄𝐒𝐓 𝐝𝐞𝐬𝐜𝐫𝐢𝐛𝐞 𝐲𝐨𝐮𝐫 𝐛𝐫𝐚𝐧𝐝 𝐯𝐨𝐢𝐜𝐞!
(This is literally an exercise I have my Fuck Yeah Freelance Blogging paid course — link in profile @jordenmakelle — students do. It’s super effective, so seriously comment and tell me!!)
Goa and its serene atmosphere will nudge your creative side and make you want to write. We love Divar Island because it's the ideal location for creative people to get together, relax in its cozy environment and explore nature. //
When participants want to unwind and unleash their creative side, the greenery and the pool embrace them. There are quiet corners throughout the villa for those looking to write and think in solitude. We also host open mics for writers to share their work openly with everyone. // •
The staff at the villa, particularly the owners, Jay and Susan, are most generous and warm. They make sure that all retreat participants have a great time during their stay. Join us in a warm and creative environment. Apply now! //
4th-8th March 2020
Divar Island, Goa
That time @nadinedumas and I got the feature with @maximmagazinesa
I’ve had the pleasure of working with Nadine a few times and our connection has yielded numerous features including a handful of covers.
This shot was from one of my favorite sets and it was such an honor to achieve publication with such an iconic magazine.