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@emilyoberman and team have collaborated with @warnerbrosentertainment on a new brand identity and brand strategy that draws on the company’s incredible heritage to position it for the future, looking ahead to the studio’s centennial in 2023. The project updates the iconic “WB” shield and makes it the foundation of a comprehensive identity system, including a custom typeface inspired by the logo. Link in bio.
The Warner Bros. shield is one of the most iconic logos in the world, visual shorthand for entertainment recognized around the globe. The update streamlines the logo to its key elements, refining the shield with a form based on the classical proportions of the golden ratio. The designers looked at the construction of the letterforms of the monogram, preserving their quirkiness but making them more modern. The letters align as though made in one continuous gesture, emphasizing unity and connection.
The logo has been optimized to perform across various platforms and scales, from the small spaces of the digital world to large installations like the water tower on the Warner Bros. studio lot. A dimensional version of the logo is used exclusively for on-screen content and special cases. The logo can be customized for the opening and closing moments of individual movies and shows.
The monogram has been expanded into a custom typeface, Warner Bros. Condensed Bold, designed by Pentagram and expanded into a full family of fonts by @mckltype. Like the redrawn logo, the typeface carries a sense of the company’s history, but is clean, modern and timeless.
Project team: @timothycohan@artsandmorrison@tom_with_a_k@toddiangoldstein @lisa.grant.nyc .
On Monday, @wpgriggs, Chief Strategy Officer at HIFI, stopped by LIFT Labs to host the LIFT Your Story: Brand Positioning and Harnessing Your Superpower workshop geared toward helping startups, at any stage, find their key differentiator. Hear how you can find your superpower and start implementing it today! 🦸♀️⚡️ Want to attend future #LIFTYourStory workshops? Click the 🔗 to register