Brand Guidelines for Grassroots
See the full project live on Behance (Link in BIO)
Grassroots is a unique food demonstration and staffing company dedicated to promoting good foods that are good for you.
smart by design™ worked closely with the Grassroots to develop the brand, identity system, guidelines, and digital presence. As the face of the brand began to take shape, it informed how we approached the look and feel of the identity. Every element needed to align with the company’s commitment to source organic food.
We’re delighted to see the brand come to life and happy to share the process and outcome.
Happy Friday! We drive towards the weekend on the last drops of Stupid fuel and sustainable tyres! Did we say “sustainable tyres”? Oh yes! And we’re pretty excited to share this cool project with you guys finally. ENSO recently introduced the philosophy behind the next generation of sustainable tyres for electrical vehicles - and we helped them on their website. Read more about the future of sustainable tyres at ensotyres.com (and remember SOUND ON!) ♻️🌳🚙🌳
“Too many companies want their brands to reflect some idealized, perfected image of themselves. As a consequence, their brands acquire no texture, no character and no public trust.”
– Richard Branson, founder of The Virgin Group
24 minutes ago
Happy #fontfriday! As schools let out for the summer, we’re inspired by the typography of classic schoolhouse signs and fonts used in our favorite novels.