#Designers across disciplines share strikingly similar approaches to the #creativeprocess , which we’ve mapped out as ‘the Double Diamond’.
Every #design specialism has a different approach and ways of working, but there are some commonalities to the creative process.
Divided into four distinct phases – Discover, Define, Develop and Deliver – the Double Diamond is a simple visual map of the design process.
In all creative processes a number of possible ideas are created (‘divergent thinking’) before refining and narrowing down to the best idea (‘convergent thinking’), and this can be represented by a diamond shape. But the Double Diamond indicates that this happens twice – once to confirm the problem definition and once to create the solution. One of the greatest mistakes is to omit the left-hand diamond and end up solving the wrong problem.
Source: The Design Council. 😍
Did you know this? Do you apply this process in your work? Comment it below! Follow @desircle for more. #desircle
#designbusiness #designtips#design#graphicdesign#graphicdesigner#userexperience#userinterface#uiux#ui#ux#branding#branddesign#brandingdesign#creativestudio#designagency#marketing #marketingtips
1 week ago
NET TV diberitakan sudah menyiapkan langkah PHK massal karyawan.
Banyak pembahasan kalau program NET TV terlalu idealis sehingga gak mempertimbangkan mengenai target market — dan akhirnya gak membuahkan profit buat perusahaan. Program-program NET TV yang notabene lebih berkualitas dan “di depan” stasiun TV lainnya ternyata masuk ke target market yang sudah migrasi ke Youtube dan Netflix. Dan stasiun TV lainnya yang masih menyiarkan sinetron dan FTV masih berjalan lancar sampai sekarang.
GT ngerasa this has a lot to do with being an unideal idealist — a real idealist would’ve created an ideal program for an ideal target market on an ideal platform.
Gimana menurut kalian, apakah benar kalau idealisme itu gak bisa sejalan dengan realita bisnis? Share your thoughts with us ✨
EXTRA, EXTRA Have you ever seen such a beautiful press placement? Front of the TASTE section in the @tampabaytimes AND a full-page story! We’re swooning. Not to mention, beyond excited for @ilritornodowntown to get the recognition they deserve for putting on such a great event series benefitting local nonprofits and bringing the culinary community together. Buy today’s paper before it’s gone!
Often times, design agencies have all of the tools in their tool belts excepts for interaction design & development. Smith Gifford was able to deliver some ideas to us but needed help executing them and bringing them to life. We’re stoked that they called on us to give them a hand and take this burden off of their plate so they can get back to what they do best. Stay tuned for their new site! #craftcms#digitaldesign#designagency#interactivedesign#santacruztech#wereheretohelp
18 minutes ago
The stunning Lucas Coffee Table by @barnbydesign mixes Portuguese Calacatta marble and a white oiled oak frame seamlessly. Go check out more amazing work on @barnbydesign 👈
Photography by @hayward151 and @fresh.designhouse . 👉 Follow @platform____ for daily design content and Inspiration 👌
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37 minutes ago
🧩 Elements of a Brand 🧩
A lot of times, we here the word “brand” when talking about businesses, small and large alike. This word can come up constantly and many people often use the word incorrectly or don’t fully understand what exactly a brand is.
To put it simple, a brand is a consumers gut feeling about a company, or, how they talk about you when you’re not in the room.
Now, these are funny examples, but they describe the term brand perfectly. Different elements make up this feeling, and you can see them in the post.
However, they’re also right here 👇 - Employees - Product - Logo - Customer Service - Visuals - Expectations - Design - Actions
All of the listed elements make up the gut feeling one might have of your business. And while, this feeling may not seem important because, “Nobody but God can judge me!” It’s actually super important and in the business world, everyone AND God can judge you.
Brand can influence customers to pay more for your product/service and to also choose you over a competitor.
Liked this post? Leave a like and comment and follow @waltersdesigncompany !
@chicken_and_tings was buzzing it up this summer with custom branded animations and graphics for their Instagram page. 💪🏾
We enjoyed creating the animations especially!
Do you need popping social media graphics and animation to boost your online brand? Reach out to us today! 🤗 #humbirdlove