You know those ideas where you go, "It's just so simple, it's genius", this idea is one of those. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
While toilet paper is considered a basic necessity, pads are added a so-called “luxury tax” in countries all over the world, placing them in the category of jewellery and wine. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
It’s not a luxury to bleed.
Luckily, we can avoid this ridiculous tax, simply by wrapping sanitary pads on a roll – and sell them in the same category as toilet paper aiming to tackle stigmatizing laws. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
New Blood Entry — Pad Paper
Award: Black Pencil / Yellow Pencil
McKinsey Design & The Case For Her / 2019
Creatives: Nicolas Housted, Mark Terkelsbøl, Joachim Klintfält